Cookie Policy

Effective date: August 26, 2026

What are cookies

Cookies are small text files placed on your computer or mobile device when you visit a website. They help websites work more efficiently, give visitors a better experience, and provide information to the website owner.

How we use cookies

ER of Irving uses cookies for the following purposes:

Essential cookies: needed for the website to function, including security, network management, and accessibility.
Analytics cookies: Google Analytics helps us understand how visitors use the website so we can improve it.
Functionality cookies: remember your preferences and settings.
Marketing cookies: may track your online activity to help advertisers show more relevant advertising or limit how many times you see an ad.

Types of cookies we use

Session cookies: temporary cookies that expire when you close your browser. They keep your session going as you move through the website.
Persistent cookies: stay on your device for a set period or until you delete them. They remember your preferences for future visits.
First-party cookies: set directly by ER of Irving to improve functionality and performance.
Third-party cookies: set by partners such as Google Analytics to analyze website usage.

Managing your cookie preferences

You can decide whether to accept or reject cookies by:

Changing your browser settings to refuse all or some cookies.
Deleting cookies that have already been set.
Installing the Google Analytics opt-out browser add-on.

If you block or delete cookies, some features of the website may not work properly. Most browsers explain cookie controls in their help section: Google Chrome, Mozilla Firefox, Safari, and Microsoft Edge.

Google Analytics

We use Google Analytics to analyze website traffic and usage patterns. Its cookies collect information in an anonymous form, including the number of visitors, where they come from, and the pages they visit. We use these reports to improve the website.

Healthcare privacy considerations

Cookies on our public website do not collect Protected Health Information (PHI) as defined by HIPAA. Any health information you provide through a secure patient channel is covered by our HIPAA Notice of Privacy Practices, not this cookie policy. Our Privacy Policy explains the other information the website collects.

Updates to this cookie policy

We may update this policy to reflect changes in technology, legislation, or our practices. The effective date at the top of this page shows when it was last revised.

Contact us

If you have questions about our use of cookies or this policy, contact us:

ER of Irving
8200 N MacArthur Blvd, Suite 110
Irving, TX 75063
Phone: (972) 893-3148
Email: info@erofirving.com